Client: Aquelle
Agency: TBWA Durban
The brief from the creatives was to keep it real and avoid the gross factor as far as the tongue went. The only way to do this was through good casting and a series of tests at BFX led by Shaun Froneman. Pretty tough to determine firstly what a tongue extended to that magnitude should look like, and secondly to be convincing and lighthearted. Andrew Trail found a great piece of music and Agency and client were ecstatic with the end result. Jump on the blog and give us your thoughts.

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